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The two famous wine regions of Margaret River and McLaren Vale and the two talented wine makers created one wine. Using grapes from the Margaret River (WA) and McLaren Vale (SA) in the one wine had not been done before due to the vast distances between the regions.
Mash’s solution was to tell the story behind the brand through the packaging itself. Co-incidentally the 2 wine makers both shared the same last name, ‘Lane’. Hence the brand name ‘Changing Lanes’. As the bottle is tilted the face on the label changes from Mark Lane to Justin Lane (the two wine makers in question).

The Changing Lanes packaging won the coveted Yellow Pencil award at the 2008 D&AD’s, an international branding and design awards show based in the UK.


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